Turn your Pipeline Funnels website into a complete online store where you can sell PartnerCo products (like Slenderiiz Drops) at wholesale pricing and ship directly to customers.

This is perfect if you're buying products wholesale, keeping small inventory at home, and want to earn retail margins instead of just commissions.

Setup takes about 30-45 minutes, and once it's done, orders come in automatically with payment processing and customer notifications handled for you.

Why This Matters for Your Business

You control the entire customer experience and keep bigger profits. When you sell through your own e-commerce store instead of just referring customers to PartnerCo, you pocket the difference between wholesale and retail pricing—which can add up to 30-40% margins per sale. Plus, you're building YOUR customer list, not just driving traffic to corporate.

Here's what makes this powerful for your Slenderiiz business:

Fast online sales without inventory headaches: Keep 20-30 boxes of Slenderiiz at home (they sell quickly!), and when orders come in through your store, you simply pack and ship. No dealing with complicated fulfillment services or large warehouse fees—just you, some shipping supplies, and access to discounted USPS rates.

Professional checkout builds trust: Customers can pay with credit cards, Apple Pay, or Google Pay right on your site. They get instant order confirmations, shipping notifications with tracking numbers, and a thank-you page that makes them feel taken care of. This professional experience means fewer abandoned carts and more completed sales.

Perfect for customers who want fast delivery: Some people don't want to wait for PartnerCo's shipping schedule or pay their shipping fees. When you stock products locally and ship Priority Mail (2-3 days anywhere in the US), you can be the "quick delivery" option that wins the sale.

Ideal for local market expansion: If you're hosting pop-up shops, attending networking events, or building a local customer base, having your own store means people can reorder online after meeting you in person. "Visit my website to reorder anytime!" becomes a powerful follow-up tool.

You set your own pricing strategy: While you want to stay competitive with PartnerCo's retail prices, you control promotions, bundle deals, and special offers. Running a "Buy 2 Boxes, Get Free Shipping" deal? You can do that in your store without waiting for corporate approval.

Setting Up Your Store (30-45 Minute Process)

Your Pipeline Funnels website has e-commerce functionality built right in. Let's get your Slenderiiz store up and running!

Step 1: Create Your Products (10-15 minutes)

First, you'll set up the products you're selling in your store's catalog.

Navigate to Payments → Products in your Pipeline Funnels dashboard.

Click "Add Product" and you'll see the product creation screen.

Turn ON the "Available in Store" toggle at the top—this is important! This toggle tells Pipeline Funnels that this product should appear in your online store (not just available for order forms or funnels).

Fill in your product details:

• Product Name: Use clear, searchable names like "Slenderiiz Day & Night Drops - 30 Day Supply"

• Price: Set your retail price (remember, you bought at wholesale so price accordingly)

• Description: Use the rich text editor to create compelling product descriptions. This is where you sell the benefits! Format with bold headings, bullet points for key features, and make it scannable. This description automatically appears on your product detail pages.

Add product images and videos: Click "Add Media" to upload high-quality product photos. You can add multiple images—customers love seeing products from different angles! If you have an unboxing video or testimonial video, add that too. The first image you upload becomes the main product photo that appears in your store grid.

Set up product variants (if applicable): If you're selling different options of the same product (like a 15-day supply vs. 30-day supply, or bundle packages), click "Add Variant" and configure different prices for each option. For example:

• Variant 1: "15-Day Supply" at $89

• Variant 2: "30-Day Supply" at $159 (showing savings!)

That's it! Click "Save Product" and repeat this process for each PartnerCo product you're stocking. Most people start with just 2-3 core products rather than trying to list everything at once.

Step 2: Activate Your Online Store (5 minutes)

Now let's turn your website into a functioning store.

Go to Sites → Websites and either select an existing website or create a new one.

In the Website Builder, click the "+" icon to add new elements to your page.

Select "Store" from the element options. This adds the complete e-commerce store functionality to your site.

Here's what happens automatically: Pipeline Funnels adds 5 essential pages to your website:

1. Products List Page - Shows all your products in a grid with images and prices

2. Product Details Page - Individual page for each product with full descriptions

3. Shopping Cart Page - Where customers review items before checkout

4. Checkout Page - Secure payment and shipping information collection

5. Thank You Page - Order confirmation after successful purchase

Customize the look and feel: Click on the store element to access design options. You can adjust colors, fonts, layout styles, and spacing to match your brand. The store automatically inherits your website's overall design, but you can tweak specific elements here.

Pro tip: Add some custom elements around your store like a banner at the top ("Free Shipping on Orders Over $100!"), customer testimonials, or a FAQ section. Your store doesn't have to be JUST the store—make it a complete shopping experience.

Step 3: Configure Your Payment Settings (10 minutes)

You need to tell Pipeline Funnels where to send money and how to process payments.

Navigate to Payments → Settings in your dashboard.

Connect Your Payment Processor: Click on "Payment Gateways" and connect either Stripe or Authorize.net (both support supplement sales). You'll need to create an account with your chosen processor if you don't have one already.

⚠️ Important for supplement sellers: Some payment processors are cautious about weight loss products. Stripe works for most PartnerCo supplements, but be honest in your application about what you're selling. If you run into issues, Authorize.net is supplement-friendly.

Set up your tax settings: Under "Tax Configuration," you can either:

• Enter your tax rate manually if you know it

• Use automatic tax calculation (connects to tax services)

• Many Slenderiiz sellers start simple: charge sales tax only in their home state

Configure shipping origin address: This is critical! Under "Shipping Origin," enter the address where you're shipping from (probably your home address). This ensures accurate shipping rates display at checkout.

Set your business contact information: Make sure your business name, email, and phone number are correct—these appear on receipts and order confirmations.

Step 4: Set Up Shipping Options (15-20 minutes)

This is where you'll want to pay attention because shipping can make or break your margins!

Pipeline Funnels integrates with Shippo for automated shipping rate calculations and label printing. Here's how to set it up:

In Shippo (sign up free at goshippo.com):

1. Create your free Shippo account (free for up to 30 labels/month)

2. Go to Settings → Advanced → API

3. Copy your "Live API Token"

Back in Pipeline Funnels:

1. Go to Settings → Integrations

2. Search for "Shippo" in the Marketplace

3. Click "Install" and paste your API Token

4. Enable "Live Shipping Rates" so customers see real-time costs at checkout

5. Save your settings

Configure your shipping strategy: You have several options here:

Option 1: Real-time carrier rates (recommended for starting out) - Customers pay actual shipping costs calculated by USPS/UPS. This protects your margins but might surprise customers with shipping fees.

Option 2: Flat rate shipping - Charge a fixed amount like "$7.99 shipping" regardless of location. Simple for customers but might cost you money on distant zones.

Option 3: Free shipping threshold - "Free shipping on orders over $100" encourages bigger orders while protecting you on small ones. This is a sweet spot for Slenderiiz sellers!

Option 4: Free shipping built into product pricing - Price products slightly higher and offer "Free Shipping" on everything. Psychologically powerful but requires careful margin calculation.

Pro shipping tips:

• USPS Priority Mail is usually cheapest for Slenderiiz (small, light boxes)

• Use Shippo's "Cubic Pricing" when available—huge savings on small but heavy packages

• Offer customers "3-5 day standard shipping" as baseline, then upsell expedited options

• Set customer expectations: "Most orders ship within 1-2 business days"

Testing before going live: Place a test order yourself! Use a different email address, go through the complete checkout process, and make sure everything works—payment processing, order confirmations, shipping calculations, and email notifications.

Managing Orders and Fulfillment

Once your store is live and orders start rolling in, here's your daily workflow:

Check orders daily: Go to Payments → Orders to see new purchases. Each order shows customer info, items purchased, shipping address, and payment status.

Print shipping labels through Shippo: With the integration set up, you can print discounted USPS labels directly from your orders. This saves 20-59% vs. retail post office prices! The tracking number automatically updates in Pipeline Funnels.

Mark orders as fulfilled: After you ship, click "Mark Fulfilled" on the order. Add the tracking number (it usually auto-fills from Shippo), and customers automatically receive a "Your order has shipped!" email with tracking.

Track inventory manually for now: Pipeline Funnels doesn't have automatic inventory deduction yet, so keep a simple spreadsheet or notebook tracking how many boxes you have. When you get low (5-10 boxes remaining), reorder from your PartnerCo wholesale account.

Handle customer inquiries: Most questions come via email or text. Common ones: "When will it ship?" (set expectations upfront), "What's the tracking number?" (sent automatically but some miss it), and "Can I change my shipping address?" (easy fix if you catch it before shipping).

Real-World Scenarios

Scenario 1: The Local Networking Champion Sarah hosts monthly wellness workshops in her community. She brings Slenderiiz samples and tells attendees, "Try these drops for 7 days. If you love them, visit my website to order—I ship Priority Mail so you'll have them in 2-3 days!" After events, she typically gets 5-10 orders within a week. Her local reputation + fast shipping = steady customers who appreciate supporting someone they know personally rather than ordering from a faceless corporate site.

Scenario 2: The Social Media Seller Marcus shares his own Slenderiiz journey on Instagram and TikTok (lost 35 lbs in 4 months). His bio link goes straight to his Pipeline Funnels store. When people DM asking "Where do I buy this?", he sends them to his store link instead of making them sign up through PartnerCo's multi-step process. His conversion rate is higher because the buying experience is simple: click product, add to cart, checkout. Done. He keeps 30 boxes in stock and ships out 20-30 orders monthly.

Scenario 3: The Bundle Builder Jennifer noticed many customers buying both Slenderiiz Drops AND Nutrifii Renew together. She created a "Ultimate Weight Loss Stack" bundle in her store, pricing it $10 less than buying separately. This bundle now accounts for 40% of her sales. She also runs seasonal promotions: "Valentine's Day Special: Buy 2 Boxes, Get Free Shipping!" She updates these promotions on her store's homepage banner in minutes.

Scenario 4: The Geographic Advantage Tom lives in a rural area where PartnerCo's standard shipping takes 7-10 days to reach most customers. He stocks Slenderiiz locally and advertises "2-3 Day Delivery to Anywhere in the US" prominently on his store. This speed advantage wins him customers who are frustrated with long corporate shipping times. He's become known as "the guy who gets you Slenderiiz FAST."

Scenario 5: The Corporate Event Seller Dana has connections with several corporate wellness programs. She provides sample packets at workplace health fairs, then follows up with HR contacts: "Employees can order through my online store with their personal payment methods—no complicated corporate purchasing." Her store acts as an easy fulfillment solution for bulk employee orders without dealing with corporate procurement processes.

Store Customization and Marketing Features

Coupon codes: Under Payments → Coupons, create discount codes to reward customers or run promotions. Examples: "FIRST20" for 20% off first orders, "FREESHIP" for free shipping over $75, or "WELCOME15" for new customers.

Automated email receipts: These happen automatically! Customers get a professional receipt immediately after purchase with itemized charges, shipping details, and your business contact info.

Shopping cart emails (coming soon): The ability to automatically email customers who abandon their carts is a requested feature. For now, you can manually reach out if you notice incomplete checkouts.

Product collections: If you expand to selling multiple PartnerCo product lines (Slenderiiz, Nutrifii, Noni, etc.), organize them into collections: "Weight Loss," "Daily Nutrition," "Energy & Performance." This makes shopping easier when you have 10+ products.

Mobile optimization: Your store automatically works beautifully on phones—and that's where most of your customers will shop! Test your store on your own phone to see the mobile experience.

Inventory Management for Small Operations

Starting inventory recommendation: Order 20-30 boxes of your hero product (Slenderiiz Drops) to start. This represents about $800-1,000 wholesale investment but turns into $1,500-2,000+ retail sales.

Storage tips: Keep products in a cool, dry place away from direct sunlight. Most supplements are shelf-stable, but check expiration dates. Use a "first in, first out" rotation—sell older inventory before newer stock.

Reorder triggers: Set a mental reorder point. When inventory drops to 8-10 boxes, place your next wholesale order. This prevents running out of stock and having to tell customers "Sorry, sold out!"

Managing multiple products: Start with 1-2 products max until you understand order patterns. Slenderiiz Drops alone could be your entire store initially. Add products based on customer requests: "Do you have [product]?" means there's demand.

What if you sell out? Don't panic! Update your product to "Out of Stock" temporarily on your store, and set expectations: "Restocking in 5-7 days." You can even collect pre-orders if your payment processor allows it.

Advanced Tips for Growing Your Store

Email marketing integration: Pipeline Funnels has built-in email capabilities. Create an automation: when someone makes a purchase, add them to a "Customers" list and send a follow-up sequence: Day 7: "How's your Slenderiiz journey going?", Day 30: "Ready to reorder? Here's a discount code!", Day 60: "Check out our new products!"

Upsells and cross-sells: After someone orders Slenderiiz, show them complementary products on the thank-you page: "Customers also love Nutrifii Renew for additional support!" A simple product recommendation can increase average order value by 20-30%.

Customer accounts and reordering: Pipeline Funnels stores customer information securely. Repeat customers can check out faster with saved shipping addresses and payment methods. This reduces friction on second purchases.

Analytics and reporting: Check Payments → Reports to see sales data. Track which products sell best, average order value, and peak ordering times. Use this data to optimize inventory and marketing.

Running seasonal promotions: Update your homepage banner seasonally: "New Year, New You Sale!" in January, "Summer Slim Down Special!" in June. Small visual updates keep your store feeling fresh and give customers reasons to check back.

Frequently Asked Questions

Can I sell PartnerCo products if I'm not a brand partner?

You need to purchase products legitimately from PartnerCo at wholesale pricing, which typically requires being an active brand partner. This ensures you're getting authentic products with proper documentation. Never attempt to resell products purchased at retail—margins won't work.

What about sales tax collection—do I need to worry about that?

Yes, you're responsible for collecting and remitting sales tax in states where you have "nexus" (typically where you live/operate). Start simple: collect tax in your home state only. As you grow, consider using a sales tax automation service. Consult a tax professional for your specific situation, but many small sellers start with single-state collection.

Is there a limit to how many products I can add to my store?

No hard limit! You can add dozens of products if you want. However, starting with 2-5 core products is smarter—easier inventory management, clearer store focus, and less overwhelm for customers. Add products gradually based on demand.

What if a customer wants to return a product?

Create a clear return policy and post it on your website (required by law in most places). Typical approach: "30-day money-back guarantee, customer pays return shipping unless product defect." Handle returns on a case-by-case basis initially. Most Slenderiiz customers don't return—the product works!

How much does the Shippo integration cost?

Shippo is FREE for up to 30 shipping labels per month on their Starter plan. If you ship 31-100+ packages monthly, their Professional plan is $19/month. Either way, you're saving 20-59% on shipping costs vs. retail post office prices, so it pays for itself immediately.

Can I offer recurring subscriptions for regular customers?

Not through the e-commerce store feature—it only supports one-time purchases currently. However, you CAN set up recurring billing using Pipeline Funnels' Payments → Subscriptions feature separately, then manually fulfill orders. Or use order forms for subscriptions and the store for one-time purchases.

What if I don't want to stock inventory at home?

Then e-commerce might not be your best model! This store setup is specifically for people buying wholesale and shipping themselves. If you prefer not to handle products, stick with referring customers through your regular PartnerCo affiliate link instead. Different business model, different approach.

Do I need any special licenses to sell supplements online?

Requirements vary by state and country. In the US, most small sellers don't need special licenses beyond basic business registration (sole proprietorship, LLC, etc.). However, you MUST follow FDA and FTC advertising rules—don't make disease claims, include required disclaimers, and ensure products are properly labeled. Consult a compliance attorney if unsure.

Can I connect my store to Amazon or eBay?

Not directly through Pipeline Funnels. This is your standalone e-commerce website. However, you COULD technically list products on Amazon/eBay and fulfill from your home inventory—just know that Amazon has very strict supplement seller requirements including third-party testing documentation.

What's the best way to drive traffic to my store?

Social media (Instagram, TikTok, Facebook), email marketing to your warm list, local networking events, paid ads (Facebook/Instagram ads work well for supplements), SEO content (blog posts about weight loss, wellness tips), and word-of-mouth referrals. Your existing PartnerCo warm market is your best starting audience—tell them about your new store!

How do I handle customer service questions?

Most come via email or phone (listed on your order confirmations). Common questions: shipping timing, product usage instructions, return requests, and reorder help. Respond within 24 hours to maintain good customer relationships. Consider setting up a simple FAQ page on your website to handle the most common questions automatically.

Can I use this store for non-PartnerCo products too?

Absolutely! If you make homemade health products, sell related wellness items, or offer complementary products, add them to your store. Just keep PartnerCo products properly labeled and documented separately from any personal products. Some sellers offer "Slenderiiz + My Homemade Metabolism Tea" bundles!

Questions? Our support team is available through chat if you need help with your e-commerce store setup!

Related Topics: Online Store Setup, Product Configuration, Shippo Integration, E-Commerce Shipping, Payment Gateway Setup, Stripe Integration, Sales Tax Collection, Inventory Management, Order Fulfillment, Shipping Labels, Customer Email Notifications, Store Customization, Coupon Codes, Product Variants