TikTok Comment Automation Setup - Complete Guide
Turn TikTok comments into customer conversations automatically. When someone comments a keyword on your video (like "DROPS" for Slenderiiz info), Pipeline Funnels instantly replies publicly AND sends them a private TikTok DM with your product info, discount code, or link. Setup takes 5-10 minutes and uses simple text messages (buttons and attachments coming soon as TikTok opens up their features!).
Why This Matters for Your Business
TikTok is where the magic happens. Quick, authentic videos get millions of views from people who've never heard of you. When someone comments on your video asking about your product or results, they're HOT leads—way hotter than someone who just scrolled past. This automation makes sure you never miss a single one, even when your video goes viral at 2am.
Speed matters on TikTok more than anywhere else. TikTok moves FAST. People watch your video, comment, and scroll to the next one in seconds. If you don't respond instantly, they forget they even asked. Automation catches them at their peak interest—right when they're excited about what you showed them.
Turn viral moments into actual sales. You post a "what I eat in a day" video and it gets 50,000 views and 200 comments asking "what drops?" Without automation, you'd be copy-pasting replies for hours. With automation? Every single person gets your product link and discount code instantly, while you're just watching your views climb.
Reach a younger, eager audience. TikTok's audience is hungry for real, authentic recommendations from real people. They're NOT turned off by DMs—they expect them! When they comment asking for info and get an instant, helpful message, they actually appreciate it and often buy immediately.
TikTok automation is super simple. While Facebook and Instagram have tons of features (buttons, attachments, multi-step flows), TikTok keeps it straightforward: text messages only. This is actually PERFECT for getting started—less to learn, faster setup, and honestly? Simple text messages work great on TikTok's mobile-first, quick-action platform.
You might have heard of tools like ManyChat that do TikTok comment automation—and they work! But here's what most people don't realize: you're already paying for this functionality inside Pipeline Funnels. While others pay $15-150+/month for ManyChat as a separate tool, you've got it built right in. One platform, one price, and your TikTok leads automatically sync with your CRM and follow-up sequences.
Before You Start - What You'll Need
Make sure you have these ready before diving in:
✅ A TikTok account (Business account recommended but not required!)
✅ Your TikTok account connected to Pipeline Funnels (go to Settings → Integrations → TikTok)
✅ A keyword or phrase people will comment (like "DROPS", "CODE", or "LINK")
✅ Your offer ready (discount code, product link, or simple product info)
✅ About 5-10 minutes to set everything up
Good news: TikTok setup is faster than Facebook or Instagram because there are fewer options to configure. You'll be up and running in no time!
Complete Setup Process (5-10 Minutes)
Step 1: Connect Your TikTok Account
First, make sure TikTok is connected to Pipeline Funnels.
Navigate here:
Click Settings in your left-hand menu
Click Integrations
Find the TikTok card
Click Connect and follow the prompts to authorize your TikTok account
Allow Pipeline Funnels to access your account (this is secure and required for automation)
That's it! Your TikTok is now connected and ready for automation.
Step 2: Create Your Comment Automation Workflow
Unlike Facebook and Instagram, TikTok doesn't have a pre-built Recipe yet, so we'll build it from scratch. Don't worry—it's actually simpler!
Navigate here:
Click Automation in your left-hand menu
Click + Create Workflow
Choose "Start from Scratch"
Give it a clear name like:
"TikTok - Slenderiiz DROPS Video"
"TikTok - Morning Routine Product Link"
"TikTok - Discount Code Campaign"
Click Create Workflow
Step 3: Set Up Your Comment Trigger
This tells Pipeline Funnels which TikTok video to watch and which word triggers the automation.
Add your trigger:
Click Add Trigger at the top of your workflow
Select "TikTok - Comment(s) on a Post" (you'll find it in the TikTok category)
A sidebar opens with options—here's what to set:
Select Account (Optional):
If you have multiple TikTok accounts connected, choose which one
If you leave this blank, the automation works across ALL connected accounts
Most people just have one account, so you can skip this
Select Post Type:
Published Post: Choose this to pick from videos already on your TikTok
Custom Post: Choose this to paste a specific TikTok video URL (great for planning ahead!)
Choose Your Video:
If you selected "Published Post," your recent TikTok videos will appear—click the one you want
If you selected "Custom Post," paste the TikTok video URL
Leave this blank if you want the automation to work on ALL your TikTok videos (not just one specific video)
Set Your Keyword Trigger:
This is the word or phrase people comment to trigger your automation!
You have two options:
Exact Match: Only triggers if they comment the EXACT word(s)
You set: "DROPS"
They comment: "DROPS" → ✅ Triggers
They comment: "drops" or "I want drops" → ❌ Doesn't trigger
Contains Phrase: Triggers if their comment includes your phrase anywhere
You set: "DROPS"
They comment: "DROPS" → ✅ Triggers
They comment: "Give me DROPS please!" → ✅ Triggers
They comment: "drops" (lowercase) → ❌ Doesn't trigger
💡 Pro tip: TikTok users type fast on mobile. Use simple, obvious words: DROPS, CODE, LINK, INFO, YES. All caps makes it crystal clear in your video caption!
Save your trigger!
Step 4: Add a Public Comment Reply
This is the public message everyone sees when someone comments. On TikTok, keep it SHORT and fun!
Add this action:
Click + Add Action below your trigger
Select "Reply in Comments" (in the Communication category)
Add your public reply variations
TikTok-Friendly Examples:
"Check your DMs! 💬"
"Sent! 📲"
"DM'd you! 🔥"
"Got you! Check messages ✨"
"In your DMs now! 💚"
Here's what's cool: You can add up to 10 different reply variations, and Pipeline Funnels will randomly pick one each time! This keeps your comment section looking natural and not robotic.
TikTok-specific tip: Keep it to 2-4 words max. TikTok users skim fast and love brevity. The shorter and more casual, the better!
Save this action.
Step 5: Send the Private TikTok DM
This is where they get your actual offer, link, or product info via TikTok direct message.
Add this action:
Click + Add Action
Select "TikTok Interactive Messenger" (in the Communication category)
Write your message
Important TikTok Note: Unlike Facebook and Instagram, TikTok automation is currently text-only. That means:
❌ No buttons (yet)
❌ No attachments (yet)
❌ No quick replies (yet)
✅ Just good old-fashioned text messages!
Why this is actually GOOD: Simpler is often better! TikTok users are used to fast, casual text conversations. A straightforward message with a link often converts better than fancy buttons anyway.
Write Your Message:
Make it friendly, direct, and mobile-friendly. Remember: they're on their phone!
Example for Slenderiiz Product Video:
Hey! Thanks for asking about the drops! 😊
I use Slenderiiz drops every morning - they've been a game changer for my weight loss journey!
Here's what they do:
✓ Curb cravings naturally
✓ Balance hormones
✓ Boost energy
Want to try them? Use my code DROPS15 for 15% off!
👉 Shop here: [your PartnerCo link]
Questions? Just reply to this message and I'm here! 💚Example for Quick Discount Code:
Here you go! 🎉
Your exclusive code: TIKTOK15
Valid for 15% off any PartnerCo product!
Shop here: [your link]
Thanks for watching my video! Let me know if you have questions! ✨Example for Product Info Request:
Hey! So excited you asked about my morning routine! ☀️
The drops I use are Slenderiiz - they're basically hormone-balancing drops that help with:
• Weight loss without feeling starving
• Energy throughout the day
• Crushing those sugar cravings
I've lost 12 pounds in 6 weeks using them!
Want to try? Here's my link: [your link]
Use code FRIEND15 for 15% off your first order 💚
Reply if you have questions!TikTok Writing Tips:
Keep it conversational - like you're texting a friend
Use emojis - TikTok loves visual communication
Include your link - make it clickable and easy to find
Break into short lines - easier to read on phone screens
Add your discount code prominently - people love deals!
Invite questions - keep the conversation going
Be authentic - TikTok audiences can smell "sales pitch" a mile away
Personalization (Limited on TikTok): Unlike Facebook and Instagram, you can't use {{contact.first_name}} on TikTok yet. Just use casual openers like "Hey!" or "Thanks for asking!" instead.
Save this action!
Step 6: Test Your Automation
Before announcing to your audience, always test!
How to test:
Post a test video (can be private/unlisted if you want)
Have a friend comment your trigger word OR use a second TikTok account you control
Check that:
Public reply appears on the comment ✅
DM arrives in TikTok messages ✅
Links work and are clickable ✅
Message reads well on mobile ✅
Contact appears in Pipeline Funnels CRM ✅
Once testing looks good:
Click the toggle in the top-right corner to turn your workflow ON
Your automation is now LIVE! 🎉
Post your video and announce it! Tell people to comment your trigger word in the caption or as text overlay on your video.
Real-World TikTok Campaign Examples
Here are complete, proven campaigns you can copy for TikTok:
Campaign 1: The Transformation Story Video
Video Content: Before/after photos showing your weight loss, set to trending audio, text overlay showing your results
Caption: "Lost 15 lbs in 60 days without starving 😱 Want my secret? Comment DROPS below! #weightloss #transformation #slenderiiz"
On-Screen Text: "Comment DROPS for my secret weapon! 👇"
Trigger: DROPS (exact match)
Public Reply: "Just sent it! 💚"
Private DM:
OMG thank you for asking! 🥰
My secret? Slenderiiz drops!
I take them every morning and they:
✓ Kill sugar cravings
✓ Keep me full longer
✓ Balance my hormones
✓ Give me steady energy
I lost 15 lbs in 2 months without feeling miserable!
Ready to try? Here's 15% off:
Code: DROPS15
Link: [your PartnerCo link]
Questions? Just reply! I'm here to help! 💪Campaign 2: The "What I Take Daily" Video
Video Content: Quick-paced video showing your daily supplements/products with upbeat music
Caption: "My daily stack for energy + weight loss ⚡ Comment STACK to get the full list + discount! #supplements #morningroutine #wellness"
On-Screen Text: "Comment STACK 👇"
Trigger: STACK (exact match)
Public Reply: "Sending now! ⚡"
Private DM:
Here's my exact daily stack! 💚
Morning:
• Slenderiiz drops (weight loss support)
• Nutrifii Optimals (multivitamin)
• Nutrifii Restoriix (daily cleanse)
This combo gives me all-day energy and helps me feel amazing!
Total retail cost: $178
My cost as Brand Partner: $127
Want to try?
15% off code: STACK15
Shop here: [your link]
Or want to save 30% like me? Ask about becoming a Brand Partner! ✨Campaign 3: The Quick Product Demo
Video Content: 15-second clip showing you using Slenderiiz drops in your morning routine
Caption: "These drops changed my life 💧 Comment LINK to try them! #slenderiiz #weightlossjourney"
On-Screen Text: "Comment LINK 👇"
Trigger: LINK (exact match)
Public Reply: "Sent! 💬"
Private DM:
Hey! Here's the link to the drops from my video! 💧
What they are: Slenderiiz hormone-balancing drops
What they do: Help with weight loss, cravings, energy, hormone balance
Why I love them: Lost 12 lbs without crazy diets or starving myself!
Your special code: LINK15 (15% off!)
Shop here: [your PartnerCo link]
Try them for 30 days - you'll love them! 💚Campaign 4: The "Day in My Life" Video
Video Content: Day in the life showing your business/lifestyle with products featured naturally
Caption: "How I work from anywhere & make $3K/month 💻✨ Want to learn? Comment FREEDOM! #workfromhome #sidehustle"
On-Screen Text: "Comment FREEDOM for details 👇"
Trigger: FREEDOM (exact match)
Public Reply: "Info coming! 🚀"
Private DM:
Hey! Thanks for asking! 😊
Here's how I do it:
I'm a PartnerCo Brand Partner! I sell health/wellness products and build a team.
What I love:
✓ Work from my phone
✓ Set my own hours
✓ Help people get healthy
✓ Earn $3K+/month (and growing!)
Started part-time while keeping my job. Now I'm full-time and loving it!
Want to learn more?
👉 Watch this 5-min video: [your business funnel link]
Or just reply with questions! Happy to chat! 💚Campaign 5: The Discount Code Drop
Video Content: Fun, quick video with trending sound - doesn't even need to show products
Caption: "Dropping a 15% off code in the comments! 🎁 Comment CODE to get it! (Expires tonight!) #sale #discount #partnerco"
On-Screen Text: "Comment CODE right now! 👇 Expires at midnight!"
Trigger: CODE (exact match)
Public Reply: "Sent! ⚡"
Private DM:
Here's your code! 🎉
FLASH15 - Get 15% off ANYTHING!
⏰ Expires tonight at midnight!
Shop here: [your link]
My top picks:
• Slenderiiz drops (weight loss)
• Nutrifii Optimals (energy)
• Co-Lab products (skincare)
Hurry - this code won't last! 💨Campaign 6: The Challenge Invitation
Video Content: Energetic video announcing your upcoming challenge
Caption: "Starting a 7-Day Slenderiiz Challenge Monday! Free to join! 🎯 Comment JOIN! #challenge #slenderiiz #weightloss"
On-Screen Text: "Comment JOIN to get the details! 👇"
Trigger: JOIN (exact match)
Public Reply: "You're in! 🎉"
Private DM:
Welcome to the challenge! 🎉
Here's what you need to know:
📅 Starts Monday 9am
🎯 7 days of support & accountability
💧 Slenderiiz drops required (order by Friday!)
📲 Private group link: [your link]
Get your drops:
Code: CHALLENGE15 (15% off)
Shop: [your product link]
Can't wait to have you! Reply with questions! 💪TikTok-Specific Best Practices
Use trending sounds and effects. More views = more comments = more leads. Don't sleep on trending audio—it's how you go viral on TikTok!
Put your call-to-action everywhere. Say it out loud in the video, put it in text overlay, AND put it in the caption. TikTok users need multiple reminders.
Keep trigger words SUPER simple. One word is better than a phrase. DROPS, CODE, LINK, INFO, YES, JOIN—short and impossible to misspell.
Post at peak times. TikTok's algorithm loves immediate engagement. Post when your audience is active (usually 6-10pm) to get comments rolling fast.
Use text overlay boldly. Big, contrasting text that says "COMMENT DROPS 👇" works way better than hoping people read the caption.
Engage with other comments too. Reply to non-automated comments manually! This boosts engagement signals and keeps your video in people's feeds longer.
Duet and Stitch trending videos. When you duet someone's viral video and add your automation, you can ride their wave of views and comments.
Don't be salesy in the video. TikTok hates obvious sales content. Focus on being authentic, entertaining, or educational. Let the automation handle the sales part in DMs.
Batch create videos. Film 5-10 videos in one session, then post them over the next week with the same automation. Way more efficient!
Watch your analytics. Check which videos get the most comments with your trigger word. Double down on that content style!
Be patient with feature rollout. TikTok is actively developing their API. Buttons, attachments, and templates are coming! For now, embrace the simplicity.
Advanced TikTok Strategies
Using Multiple Comment Variations
Since you can add up to 10 different public reply variations, get creative!
Example variety:
"Check your DMs! 💬"
"Sent! 📲"
"In your messages now! ✨"
"Got you! Check DMs 💚"
"Sending it over! 🔥"
"Done! Look for my message 💌"
"Headed to your DMs! 🚀"
"Message sent! 📩"
"Check your inbox! 💫"
"Sliding into your DMs now! 😊"
This makes your comment section look way more natural and less like a robot!
Setting Up DM Automation (For People Who Message You First)
Want to automate responses when people DM you directly (not from a comment)?
Set up a second workflow:
Create new workflow
Add trigger: "Customer Replied"
In the filters, select Reply Channel = TikTok
Optional: Add keyword matching (like if they say "price" or "info")
Add action: "TikTok Interactive Messenger"
Write your auto-reply
Use case: People watch your video but DM you instead of commenting. This catches them too!
Works on All Video Types
Your automation works on:
Regular TikTok videos
Trending sound videos
Duets
Stitches
Any public video on your account
Get creative with formats!
Combining TikTok with Other Platforms
Strategy: Post the same video across TikTok, Instagram Reels, and Facebook Reels. Set up automations on all three! Triple your lead capture from the same content.
Pro tip: Adjust your trigger word for each platform if needed (though using the same one is fine too).
Going Viral Preparation
If you think a video might go viral, make sure your automation is SOLID first. Nothing worse than getting 10,000 comments and your DM message has a broken link!
Pre-viral checklist:
✅ Test the automation yourself
✅ Double-check your product link works
✅ Verify discount code is active
✅ Make sure your DM message isn't too long
✅ Have your CRM ready for the flood of contacts
Important Technical Details
TikTok API Limitations (For Now)
TikTok's automation API is newer than Facebook/Instagram, so some features aren't available yet:
Currently NOT available:
Interactive buttons
Quick replies
File attachments (images, videos, PDFs)
Message templates
"Reply Type" field selection
First name personalization tokens
Coming soon (as TikTok opens API): All the above features! Pipeline Funnels is ready—we're just waiting on TikTok to enable them on their end.
What this means for you: Keep your TikTok messages simple and text-based for now. The good news? Simple often converts better on TikTok anyway!
Contact Creation and Data
What gets saved automatically:
First name (from their TikTok profile)
Last name (from their TikTok profile)
TikTok username
TikTok user ID
The comment they made
Which video they commented on
Timestamp of when they engaged
What does NOT get saved automatically:
Email address (you need to ask for it)
Phone number (you need to ask for it)
Pro tip: If you want to collect emails, include a Google Form or Typeform link in your DM asking them to fill it out for a bonus or deeper info.
Messaging Windows
Similar to Instagram/Facebook:
After someone comments, you have several days to send the initial DM
Once a conversation starts, you have 24 hours to send follow-ups before needing their response
This is TikTok's rule, not Pipeline Funnels'
Strategy: Get them to reply in that first message! Ask a question or invite them to reply with questions to keep the conversation window open.
Account Type Requirements
Good news: Unlike Facebook/Instagram, TikTok automation works with regular personal accounts! You don't NEED a Business account (though having one gives you better analytics).
Recommendation: Convert to a Business account anyway for the analytics—you'll want to track which videos drive the most engagement.
Comment Limits and Spam Prevention
TikTok watches for spam behavior. If people mark your DMs as unwanted or spam, TikTok may limit your account.
Prevention:
Only send valuable, requested information
Respond to people who specifically asked (commented your trigger word)
Don't be pushy or aggressive in DMs
Provide real value upfront
Frequently Asked Questions
Do I need a TikTok Business Account?
Nope! TikTok automation works with regular personal accounts. However, a Business account gives you better analytics to track what's working. Switching is free and takes 2 minutes in TikTok settings.
Why can't I add buttons or attachments like Facebook/Instagram?
TikTok's API (the system that allows automation) hasn't opened those features yet. They're actively developing it, and Pipeline Funnels will support them the moment TikTok enables them! For now, text-only messages work great on TikTok's fast-paced platform.
Can I use this on videos I boosted/promoted?
Yes! Your automation works on both organic videos and promoted/sponsored videos. Set it up the same way using the video's URL.
What if I want the automation to work on ALL my videos, not just one?
Easy! When setting up your trigger, just don't select a specific video. Leave the post selection blank, and your automation will fire on ANY video where someone comments your trigger word. Super powerful!
Will my account get flagged as spam?
Not if you follow best practices! Only respond to people who commented (they asked for it), provide real value in your DMs, and don't send aggressive sales messages. TikTok's spam detection targets accounts sending COLD, unsolicited messages—not helpful automation for people who specifically requested info.
Can I have different automations for different videos?
Absolutely! Just create multiple workflows with different trigger words or different video selections. Example: "DROPS" automation for product videos, "JOIN" automation for challenge videos, "CODE" automation for discount videos.
How is this different from ManyChat?
This IS the same TikTok automation ManyChat offers! The difference? You already have it included in Pipeline Funnels. While ManyChat charges $15-150+/month, TikTok automation is built into all Pipeline Funnels plans. Your leads automatically flow into your CRM too—no extra tools needed!
Can people still message me directly even with automation?
Yes! Automation only triggers from comments with your specific keyword. People can still DM you directly, and you can respond manually (or set up a separate DM automation for those).
What happens if someone comments my trigger word multiple times?
Your workflow settings control this. You can choose "run once per contact" (they only get the DM the first time) or "run every time" (they get it each time they comment). Most people use "once per contact" to avoid annoying people.
Does this work with Duets and Stitches?
Yes! Any video format works—regular videos, Duets, Stitches, trending sounds, whatever. If people can comment on it, automation can respond to it.
Can I edit my message after the automation is running?
Yes! Edit your workflow anytime. Changes apply to NEW conversations starting after your edit. People already in the middle of conversations continue with the old version until their conversation completes.
How do I know who triggered my automation?
Go to Contacts in Pipeline Funnels! You'll see everyone who came through your automation, complete with their TikTok username, what they commented, and when. You can tag them, add them to sequences, or follow up manually.
Questions? Our support team is available through chat if you need help setting up your first TikTok comment automation!
Related Topics: TikTok Business Account, Instagram Comment Automation, Facebook Comment Automation, Contact Tags, Pipeline Management, Lead Magnets, Discount Code Campaigns, Viral Video Strategies, Mobile Marketing, Short-Form Video, LeadConnector Mobile App, CRM Contact Management, TikTok Marketing, Trending Audio Strategies, DM Automation
