DM Automations: Turn Social Media Comments Into Customers Automatically
When someone comments on your Facebook, Instagram, or TikTok post, Pipeline Funnels can instantly reply to their comment (publicly)
...AND send them a private DM message (automatically) with your lead magnet, your PartnerCo coupon/promo code, or product info.
It can collect their name and email address, so you can generate organic leads for free!
No manual work required—just set it up once and watch it run 24/7. Setup takes about 15 minutes per platform.
Skill Level: MEDIUM
Why This Matters for Your PartnerCo Business
Turn engagement into sales while you sleep.
You post about Slenderiiz drops on Instagram, someone comments a keyword (like "DROPS") and boom—they instantly get:
(1) a reply to their comment (which boosts the algorithm); and
(2) a DM with Slenderiiz product info and your discount code.
And you didn't have to lift a finger.
No need for extra 3rd-party tools like ManyChat that do DM automation -- you've already got this exact functionality inside Pipeline Funnels! 🙌
Here's what makes this powerful for your PartnerCo business:
SPEED: Never miss a hot lead again. When someone comments on your post, they're showing interest RIGHT NOW. These automations respond instantly—even when you're at your kid's soccer game, sleeping, or having lunch with a friend. Speed matters, and automation gives you superhuman response times.
LIST BUILDING: Turn your 9am and 3pm posts into lead magnets. Instead of just getting likes and comments that go nowhere, every post becomes a lead capture tool. Someone comments "INFO" on your Moa post? They get your free health guide and a special offer. Someone comments "GUIDE" on your Slenderiiz video? They get your weight loss starter pack. You're building your contact list without chasing people.
CREDIBILITY: Look professional and organized. When prospects get an instant, helpful response, they see you as a serious business owner—not someone scrambling to keep up. Your automation can handle hundreds (even thousands) of comments with ease.
EFFICIENCY: Focus on relationships, not repetitive tasks. Instead of copy-pasting the same message to everyone who comments, why not let automation handle the first touch? Then you can jump in for the personal follow-up when they're already warmed up and interested.
How Comment + DM Automation Works
Think of it like having a helpful assistant who watches your social media posts 24/7. Here's what happens:
1. Someone comments on your post. They type a specific word or phrase you've chosen—like "DROPS", "INFO", or "YES" (whatever you want).
2. Your automation instantly responds. It replies to their comment publicly ("Check your DMs! 💬") AND sends them a private message with your lead magnet, product info, coupon code, or whatever you want to share.
3. They respond, and the conversation continues. Your automation can ask for their email, send them a link to buy, offer to schedule a call—whatever makes sense for your situation.
4. They become a contact in your Pipeline Funnels. Their info is saved automatically, tagged appropriately, and added to any follow-up sequences you've set up.
The best part? You set this up ONCE, and it works forever on every post you make (or just specific posts if you prefer).
Platform Comparison: What Works Where
Not all social platforms are created equal. Here's what you can do on each:
Facebook & Instagram (Full Power)
These platforms give you the most automation options:
✅ Instant public comment replies
✅ Private DM with your message
✅ Interactive buttons (like "Get Discount Code" or "Learn More")
✅ File attachments (send PDFs, images, videos)
✅ Multiple-step conversations (ask for email, send resources, follow up)
✅ Templates for consistent messaging
Best for: Complete lead capture campaigns with multiple steps and rich content.
TikTok (Basic but Growing)
TikTok automation is newer and simpler:
✅ Instant public comment replies (up to 10 variations)
✅ Private DM with text message
⏳ No buttons, attachments, or multi-step flows yet (coming soon)
Best for: Quick product info sharing and coupon codes via simple text messages.
Which should you use? Start with Facebook or Instagram if you want the full experience. Add TikTok when you want to reach a younger audience with simpler campaigns.
Setting Up Your First Comment + DM Automation
Each platform has its own setup process. Choose the one that makes sense for your audience:
Facebook DM Automation
Perfect for reaching your established network and running detailed campaigns with multiple steps.
Quick preview: Learn how to set up the complete Facebook automation including instant comment replies, interactive DMs with buttons, and multi-step conversations that capture emails and send resources automatically. This is the most feature-rich option with templates, attachments, and smart follow-up.
📘 Complete Facebook Setup Guide
Instagram DM Automation
Ideal for visual product showcasing with the same powerful automation as Facebook—perfect for before/after photos and product demos.
Quick preview: Set up Instagram automations that respond to comments and send interactive DMs with quick-reply buttons, attachments, and email capture forms. Works identically to Facebook but optimized for Instagram's visual platform and mobile-first audience.
📸 Complete Instagram Setup Guide
TikTok DM Automation
Best for reaching younger audiences with simple, text-based product info and discount codes.
Quick preview: Connect your TikTok account and create basic comment automations that respond publicly and send private messages. Currently text-only (no buttons or attachments), but great for sharing coupon codes and product links with TikTok's highly engaged audience.
Real-World Scenarios
Here's how PartnerCo brand partners are using comment + DM automations to sell more products:
💧 The Slenderiiz Launch: You post a transformation photo on Instagram with the caption "Comment DROPS if you want to know my secret!" When someone comments "DROPS", they instantly get:
(1) a public reply saying "Check your DMs! 💬",
(2) a private message saying "I'm so excited you want to learn about Slenderiiz! Here's what happened for me..." with buttons to "Get Your Starter Pack" or "Watch the Science Video".
If they click "Get Your Starter Pack", they get another DM with your discount code and PartnerCo purchase link.
🍄 The Nutrition Question: You share a post about how Moa changed your energy levels. You tell people to comment "ENERGY" if they want your free Daily Nutrition Guide. When they comment, your automation sends them the PDF guide (via DM or email) along with a message: "Here's the guide! Want to try my favorite product? Reply YES for 15% off your first order." Simple, fast, no manual work.
📸 The Before/After Story: You post a weight loss transformation on Facebook and say "Comment YES if you want to know how I did it!" Anyone who comments "YES" gets a DM with your story, a link to your product review video, and a button that says "I'm Ready to Start" which leads to a discount code and shopping link.
🏷️ The Quick Coupon Code: On TikTok, you post a fun product demo video and say "Comment CODE for 15% off!" Anyone who comments gets an instant DM:
"Here's your exclusive code: SAVE15 - Shop here: [your link]".
No buttons or fancy stuff needed—just instant value.
👩🏻💻 The Event Follow-Up: You post about an upcoming wellness workshop on Facebook. People comment "INFO" to learn more. Your automation sends them a DM with workshop details, a registration link, AND automatically tags them as "Workshop Interest" in your Pipeline Funnels CRM so you can follow up personally later.
Best Practices for Comment Automation
Keep your trigger words simple. Use words like DROPS, INFO, YES, CODE, or GUIDE—things people can type quickly on mobile without worrying about spelling.
Make your public reply friendly and brief. Something like "Check your DMs! 💬" or "Sent you the info!" works perfectly. Don't over-explain in public.
Front-load value in your DM. Lead with what they get, not who you are. "Here's your discount code: SAVE15" beats "Hi! My name is Sarah and I wanted to..."
Test on yourself first. Before announcing your automation, comment on your own post from another account to make sure everything works smoothly.
Don't be afraid to follow up manually. Automation starts the conversation, but you can always jump in personally when someone seems really interested.
Track what works. Try different trigger words, lead magnets, and messages to see what converts best. Pipeline Funnels tracks all contacts and conversations so you can see patterns.
Technical Details You Should Know
Timing windows are important:
Facebook & Instagram give you 7 days to send a DM after someone comments
TikTok works similarly
Once a DM conversation starts, you have 24 hours to send follow-up messages before needing another response from them
Your accounts must be connected: You'll connect your Facebook Business Page, Instagram business account, and TikTok account to Pipeline Funnels in Settings > Integrations. This only takes a minute and is completely secure.
First-level comments only (usually): Most automations trigger on first-level comments (direct replies to your post), not replies to other people's comments. You can adjust this if needed.
Works on ads too! If you run Facebook or Instagram or TikTok ads, comment automation works there as well. Just paste your ad's post URL when setting up the automation.
Contact creation is automatic: Everyone who triggers your automation becomes a contact in Pipeline Funnels. Their name and social profile are saved automatically.
Frequently Asked Questions
What happens if someone comments the wrong word?
Nothing! Your automation only triggers for the exact words or phrases you specify. If you set it to trigger on "DROPS" and someone comments "drop" or "I want drops", it won't activate (unless you set it to "contains phrase" instead of "exact match").
Can I use this on my personal profile or just business pages?
Facebook and Instagram require a business page—it won't work with just a personal profile. TikTok can work with regular accounts. This is a platform limitation, not a Pipeline Funnels restriction.
What if someone deletes their comment after the automation triggers?
The automation already fired when they first commented, so they'll still get the DM and become a contact. The automation doesn't "undo" itself if they delete the comment.
Can I have different automations for different posts?
Absolutely! You can set up one automation that works on ALL your posts, or create specific automations that only trigger on certain posts. Most people start with "all posts" then get more specific as they grow.
How is this different from ManyChat or other automation tools?
Great question! If you've heard of ManyChat, this is the exact same type of automation. The difference? You already have it included in your Pipeline Funnels subscription. While ManyChat charges $15-150+/month as a separate tool, comment automation is built into all Pipeline Funnels plans. Plus, since it's all in one platform, your contacts, conversations, and follow-up sequences are already connected—no need to sync between multiple tools or pay for multiple subscriptions.
How many people can I respond to with automation?
Unlimited! Whether it's 5 comments or 500, the automation handles them all the same way. You only pay your regular Pipeline Funnels subscription—there's no per-message fee for the automations themselves.
Will people know it's automated?
The responses feel natural and helpful, but yes, savvy users might realize it's automated (and that's okay!). The value you provide matters more than whether they know it's automated. Plus, you can always jump in personally after the automation starts the conversation.
Can I turn off an automation once it's running?
Yes! You can pause or delete any automation anytime. If you pause it, existing conversations continue but no new triggers fire. If you delete it, everything stops.
What if I want to change the message after I set it up?
Easy—just edit the automation in your Pipeline Funnels workflows. Changes apply immediately to new comments. Existing conversations that already started won't change.
Do I need the Pro plan for this?
Comment automation is available on all Pipeline Funnels plans, including Basic ($37/month). You get full access to this feature no matter which plan you're on.
Can I send people to my PartnerCo shopping link?
Yes! You can include any links in your DMs—your PartnerCo product links, your personal website, your calendar booking page, whatever makes sense for your campaign.
Questions? Our support team is available through chat if you need help setting up your first comment automation campaign!
Related Topics: Facebook Business Page Setup, Instagram Business Account, TikTok Integration, Contact Tags, Pipeline Management, Lead Magnets, Discount Code Campaigns, Follow-Up Sequences, LeadConnector Mobile App, Social Media Posting, CRM Contact Management, Automated Workflows, Direct Message Marketing, Lead Capture Forms, Social Media Marketing
